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The Law of Candor, Admit a Negative and the Prospect Will Give You a Positive

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It goes against corporate and human nature to admit a problem. For years, the power of positive thinking has been drummed into us and “think positive” has been the subject of endless books and articles.

So it may come as a surprise to you that one of the most effective ways to get into a prospects mind is to be candid and first admit a negative, then twist it into a positive.

Avis is only No 2 in rent cars.

With a name like Smuckers it has to be good.

Whats going on here? Why does a dose of honesty work so well in the marketing process?

First and foremost, candor is very disarming. Every negative statement you make about yourself is instantly accepted as truth. Positive statements, on the other hand, are looked at as dubious at best especially in an advertisement.

You have to prove a positive statement to the prospects satisfaction. No proof is needed for a negative statement.

“With a name like Smuckers it has to be good.” Most companies, especially family companies, would never make fun of their name. Yet the Smucker family did, which is one reason why Smuckers is the No 1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.

Avis is only No 2 in rent cars so why go with them? They must try harder. Everybody knew that Avis was second in rent cars.

So why go with the obvious? Marketing is often a search for the obvious. Since you cant change a mind once it is made up, your marketing efforts have to be devoted to using ideas and concepts already installed in the brain. You have to use your marketing programs to “rub it in.” No program did this as brilliantly as the Avis No 2 program.

The explosive growth of communications in our society has made people defensive and cautious about companies trying to sell them anything. Admitting a problem is something that very few companies do.

When a company starts a message by admitting a problem, people tend to, almost instinctively, open their minds. Think about the times that someone came to you with a problem and how quickly you got involved and wanted to help. Now think about people starting a conversation about some wonderful things they are doing. You probably were a lot less interested.

Now with that mind open, you are in a position to drive in the positive, which is our selling idea. Some years ago, Scope entered the mouthwash market with a good tasting mouthwash thus exploiting Listerines truly terrible taste.

What should Listerine do? It certainly could not tell people that Listerines taste was not all that bad. That would raise a red flag that would reinforce a negative perception. Things could get worse. Instead, Listerine brilliantly invoked the law of candor: “The taste you hate twice a day.”

Not only did the company admit the product tasted bad, it admitted that people actually hated it (now thats honesty). This admission setup the selling idea that Listerine “kills a lot of germs.”

The prospect figured that anything that tastes like disinfectant must indeed be a germ killer. A crisis passed with help of a heavy dose of candor.

One final note: The law of candor must be used carefully and with great skill. First, your negative must be widely perceived as a negative. It has to trigger an instant agreement with your prospects mind. If the negative does not register quickly, your prospect will be confused and will wonder, “What is this all about?”

Next you have to shift quickly to the positive. The purpose of candor is not to apologize. The purpose of candor is to setup a benefit that will convince your prospect.

This law only proves the old maxim: Honesty is the best policy.

Marketing is a battle of ideas. If you are to succeed, you must have a unique attribute to focus and describe your value. Without one, you had better have a low price; a very low price.

It takes a while but many Internet Marketing entrepreneurs learn the Law of Candor. They learn to identify their target market, focus on promoting products that will appeal and add value to their target market.

To accomplish this, they use various methods, tools, and follow a traffic formula to build relationships with their leads and customers. They build websites that create trust. They collect name and email addresses using an Optin form on a Landing Page. They use email systems with both auto-responders and broadcast capabilities in order to send messages to their leads and customers. These email messages frequently send information, provide knowledge, and occasionally promote an offering. Many Internet Marketing entrepreneurs learn that leads and customers do not like to be sold to however they will browse and shop. Over an extended period of time, skilled Internet Marketers are able to use hypnotic writing skills, in their marketing campaigns, to get leads and customers to take the action they want. This is how they learn to identify a target market, stay focused, and add value to their target market. They learn to leverage the equity in their list and be successful in the world that includes the Law of Candor.

It looks easy but marketing is not a game for amateurs. Marketing is not a battle of products. It is all about the strategy you use to benefit from the Law of Candor when you admit a negative, the prospect will give you a positive.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

Also, a great book to read is “The 22 Immutable Laws of Marketing” by Ries & Trout. It is the source of some of the material provided in this article.

In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.

Finally, I would like to provide Best Wishes for a Prosperous New Year!

The Law Of Attraction To Get Your Ex Back Does It Work And Are You Using It Correctly

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Can you use the law of attraction to get your ex back? I have seen many questions regarding how to get an ex back but this is a really interesting one. Ultimately, the law of attraction does work to bring you what you want, whether you want more wealth, health and happiness.

The question is, why is it that the law of attraction works for some people but not others? How can you effectively use the law of attraction to get your ex back.

In this article, I am going to give you my opinion on how to use it. I may be right or I may be wrong. While I am not an expert when it comes to using the law of attraction for getting ex back, I have indeed use it to achieve other things in life.

I believe that this law will always try to work in your advantage. The first thing to consider is to ask yourself, “Is this relationship worth saving in the first place?” If your ex has really decided to moved on and no longer wants to have anything to do with you, there is really no point in visualizing him/her coming back into your life.

Instead, I would suggest that you ask yourself a few questions. Why is it that I want my ex back? How would I feel if I have the perfect relationship? Answer these questions honestly.

I believe the reasons you want your ex back is because subconciously, you believe that your relationship with your ex is the perfect one. When you are in a perfect relationship, you will obviously be extremely happy.

Therefore, a great way to use the law of attraction is to think about how you will feel once you are in a wonderful relationship. In fact, try to act as if you are now having the best relationship in the world. Something better may happen to you.

If your ex and you are really meant to be together, he/she will be attracted back into your life. If not, you may be surprised to find a much better partner.

Snells Law, Refraction And Reflection Of Ultrasonic Waves

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Like light, when an incident ultrasonic wave encounters an interface to an adjacent material of a different velocity, at an angle other than normal to the surface, then both reflected and refracted waves are produced.

Understanding refraction and how ultrasonic energy is refracted is especially important when using angle probes or the immersion technique. It is also the foundation formula behind the calculations used to determine a materials first and second critical angles.

First Critical Angle

Before the angle of incidence reaches the first critical angle, both longitudinal and shear waves exist in the part being inspected. The first critical angle is said to have been reached when the longitudinal wave no longer exists within the part, that is, when the longitudinal wave is refracted to greater or equal than 90, leaving only a shear wave remaining in the part.

Second Critical Angle

The second critical angle occurs when the angle of incidence is at such an angle that the remaing shear wave within the part is refracted out of the part. At this angle, when the refracted shear wave is at 90 a surface wave is created on the part surface

Formula

The relationship between the angle of the incident and refracted sound waves is descibed by the following formula:

Sin(A1)/V1 = Sin(A2)/V2

Where

A1 = The incident sound wave angle in degrees
V1 = The acoustic velocity of the incident material in metres per second
A2 = The refracted sound wave angle in degrees
V2 = The acoustic velocity of the refracted material in metres per second

By simple arrangment the formula may be changed to find any one of the values, provided that the other three unknown values are supplied.

E.g. To find the refracted angle, given the incident angle and velocity and the refracted material velocity the equation is rearranged as below:

V2 * (Sin(A1)/V1) = Sin(A2)

Getting the inverse of the answer, that is the inverse of Sin(A2) will return the angle in degrees of the refracted angle.

If this all seems a bit too hard, but your desperate for an instant answer then visit http://www.ndtcalc.com for the free online calculator!

Hire bankruptcy lawyer to reduce hassles of legal process

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Bankruptcy is a legal proceeding involving a person or business that is unable to repay outstanding debts. It has emerged has an acceptable method of resolving serious financial troubles. Hiring the professional law firm is the worthwhile option to consider. These firms are known to reduce and ease all the hassles involved in the legal processes. You can opt for the online browsing options to find the reliable firms that offer excellent services to its clients and can provide you the efficient solutions to get out of the worst situations.

However, there are many law firms that understand the frustration and pain you are experiencing. This is one of the well-renowned and trustworthy law firm that help clients through the process of bankruptcy. With several years of experience in this field, the attorneys have established a strong reputation with a wide range of experience in bankruptcy law. They understand the importance of your case and will handle it using the utmost discretion and dedication.

Being a Foreclosure Attorney Harrisburg firm, they have well trained and highly experienced lawyers that are well version in this profession. Apart from this, they also provide effective schemes and solutions from Chapter 7, chapter 11 and chapter 13. Having several years of experience in bankruptcy law, the well versed lawyer John Hyams has attained a graduation degree from West Virginia University in the year 1998. He is also a proud member of American Bar Association, Dauphin County and the Pennsylvania Bar Associations. His practice areas are debtor and creditor law, business law, real estate transactions and more. As well, they also charge a very nominal fee from their clients. They are one of the best-known companies in terms of offering excellent services to all.

If you are facing a huge debt in your business, Bankruptcy Harrisburg is the best alternative for relief. The leading aggregation firm in Harrisburg is acknowledged and respected for handling all levels of bankruptcy cases right from complete debt relief to organized repayment with the utmost commitment. When you work with them, you can ensure that your case is in the hands of one of the best Bankruptcy lawyers. Their team of lawyers has extensive experience practicing and representing cases in federal and state courtroom. This will enable them to provide their every client with excellent representation and positive result.

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Minnesota Law When Is Property Abandoned

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People often ask when they may consider property left on their premises as abandoned. The answer may depend on whether the person storing the property is a business or an individual and the nature of the relationship between the parties and any agreements that may have been reached with the original owner of the property regarding storage of those possessions. This issue arises in the context of a landlord tenant relationship, when a tenant leaves behind property, and to storage of property by individuals such as a situation when an ex spouse in a divorce has not retrieved assets awarded in a divorce property settlement.

With regard to the landlord-tenant situation, specific guidance is provided by Minnesota Statutes 504B.271. Generally, after a tenant has left the premises, a land owner may take possession of the tenant’s personal property remaining on the premises, and must store and care for the property in a reasonable fashion so that the property is not damaged or destroyed. The landlord has a claim against the tenant for reasonable costs and expenses incurred in removing the tenant’s property and in storing and caring for the property.

The landlord may sell or otherwise dispose of the property 60 days after the landlord receives actual notice of the abandonment, or 60 days after it reasonably appears to the landlord that the tenant has abandoned the premises, whichever occurs last. The land owner must, however, make reasonable efforts to notify the tenant of any sale of the property at least 14 days prior to the sale, by personal service in writing or sending written notification of the sale by certified mail, return receipt requested, to the tenant’s last known address or usual place of abode, if known by the landlord, and by posting notice of the sale in a conspicuous place on the premises for at least two weeks. If sold, the land owner may apply a reasonable amount of the proceeds of the sale to the removal, care, and storage costs and expenses. Any remaining proceeds of any sale shall be paid to the tenant upon written demand.

In a situation where an individual, including an ex spouse, has failed to retrieve stored items, absent the application of any court order or specific statute relating to the property, Minnesota Statutes 345.75 controls. If property has not been removed within six months after it comes into the possession of a person, it may be considered abandoned and shall become the property of the person in possession, after notice to the prior owner. Thirty days’ notice that the time period has elapsed and that the ownership will be transferred at the end of the 30 days shall be given to the prior owner personally or by certified mail, which is actually received. If the name of the prior owner is not known, and cannot be ascertained with reasonable diligence, three weeks’ published notice shall be given in the county where the property is located. The prior owner or another person claiming an interest in the property may petition the district court to stay the transfer of ownership for a reasonable period to allow the removal of the property. The transfer is stayed while the petition is pending before the court.